Reasons for Using a Realtor
1. To maximize the sale price
For sale by owners typically settle for just "a
buyer" versus real estate agents who bring "the best
buyer" by creating competition throughout the agent
community for the property.
2. To attract more qualified buyers
Real estate agents and the many other real estate companies they cooperate
with, strive to bring sellers only qualified buyers, thus avoiding the
problems which result from unscreened buyers.
3. To secure a professionally trained real estate negotiator
Home sellers benefit when a trained professional
negotiates the highest possible price by "objectively"
and enthusiastically "selling" the value of the
4. To access a networking System
Real estate professionals network properties within
the real estate community, an essential element in the
successful sale of any home.
5. Real estate professionals provide buyers with vital
lifestyle related information
Buyers seek to make informal decisions and demand a
significantly high level of "contextual" information
related to their purchase (ie: zoning, community, school
information and discourses)
6. Easy accessibility to a respected real estate professional
Buyers are typically quite leery of contacting or
intruding upon homeowners they don't know. This
is especially true with out-of-area buyers.
7. To guard against misrepresentation and litigation.
In today's litigious society it becomes imperative
that all matters relating to the sale of the property,
i.e. physically conditions, history, zoning etc. be
accurately and comprehensively disclosed. Realtors
posses a repository of knowledge and of necessary
information which provide comfort to buyers, sellers and
8. Real Estate professional are available and present property "Professionally"
With today's technology, Internet etc. real estate
professional are available and moreover are
trained to present property professionally and
objectively. Buyers become suspicious of homeowner's
subjective zealousness as it is interpreted as
overselling or defensiveness.
9. To Ensure privacy, confidentiality, safety ad
security for both sellers and buyers
And all that it entails
10. To access a professional Realtor/Buyer contract
When a homeowner calls a buyer back, it's viewed as a negotiation
weakness and/or diminishes buyer interest, whereas a real estate professional's
follow-up is viewed by buyers as inevitable and welcomed, certainly not
as a weakness of the homeowner.